Privacy Policy

This privacy policy explains how ADC Locksmith Liverpool Ltd collects, uses and protects personal information when a customer calls, sends a WhatsApp message, fills in the contact form or uses this website. It applies to adclocksmithliverpool.co.uk and to every auto locksmith job booked through it.

Last updated: 26 October 2026

Who is responsible for your information

ADC Locksmith Liverpool Ltd is the data controller for the personal information described in this policy. The company is registered in England and Wales under company number 15482296, and the registered base is 17 Escott Road, Speke, Liverpool L24 0AB. Craig Evans runs the business and handles every enquiry personally.

Questions about this policy or about your information go to Adclocksmithltd@outlook.com or to 07731 544220.

What information is collected

The information collected depends on how you get in touch and on the job you book.

Calls and WhatsApp messages: your name, phone number, the location of the vehicle, the vehicle make, model and registration, a description of the problem, and any photo of the key that you choose to send.
The contact form: your name, phone number, email address if you give it, your area, the vehicle make, model and registration, and the service you need.
Proof of ownership: before a key is cut or programmed, the V5C registration certificate or an equivalent document is checked against photo identification, so that keys are only made for the owner or an authorised user of the vehicle.
Job and payment records: the work carried out, the price, the date and the invoice details.
Website use: the pages viewed, the device and browser type, and the approximate location derived from the IP address, collected through Google Analytics and through the form plugin that records which pages were visited before a form is sent.

Why the information is used

To quote for and carry out the job you ask for. The legal basis is the contract with you, or the steps you ask for before a contract is agreed.
To confirm that the person asking for a key is entitled to it. The legal basis is the legitimate interest of the business and of vehicle owners in preventing vehicle theft.
To request protected manufacturer security data. When a key job needs this data, the vehicle details, such as the registration and the vehicle identification number, are used to request it through the authorised SERMI route. The legal basis is the contract with you.
To keep accounting and tax records. The legal basis is the legal obligation of a UK limited company to keep business records.
To understand how the website is used and to stop spam form entries. The legal basis is the legitimate interest of the business in running a working, secure website.

Personal information is never sold, and it is not used for marketing messages unless you ask to receive them.

Who the information is shared with

Information is shared only with the services that the business needs to operate, and only for the purposes above.

The website hosting provider, which stores the website and the contact form entries.
Google, which provides Google Analytics, the reCAPTCHA spam check on the contact form, the map on the contact page and the Google reviews shown on the website.
WhatsApp, when you choose to send a message through it.
The email provider that receives contact form messages and quotes.
The SERMI scheme and the vehicle manufacturer, when protected security data is needed for your key.
An accountant and HM Revenue and Customs, for accounting and tax records.

Some of these providers may process information outside the UK. Where they do, they are required to protect it under UK data protection law, for example through approved contract terms.

How long the information is kept

Job, invoice and payment records are kept for six years from the end of the financial year they relate to, because UK company law requires business records to be kept for that period. Enquiries that do not become a job are deleted within 12 months. Website analytics data is kept for the period set in Google Analytics, which is never longer than 14 months.

Cookies on this website

This website uses a small number of cookies.

Essential cookies keep the contact form secure and working.
Analytics cookies from Google Analytics count visits and show which pages are used, so the website can be improved.
Third party content, such as the Google map and the Google reviews widget, may set cookies from Google when it loads.

Cookies can be blocked or deleted in the settings of your web browser. Google Analytics can also be switched off with the Google Analytics opt out browser add on.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the personal information held about you;
ask for incorrect information to be corrected;
ask for your information to be deleted, where it no longer needs to be kept;
ask for the use of your information to be restricted, or object to its use;
ask for your information to be passed to another organisation in a common format.

To use any of these rights, email Adclocksmithltd@outlook.com or call 07731 544220. A reply is given within one month.

If you are unhappy with how your information is handled, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Keeping information secure

Contact form entries are stored on a password protected website, documents for proof of ownership are checked at the vehicle, and access to job records is limited to the business owner.

Changes to this policy

This policy is reviewed when the website or the way the business handles information changes. The date at the top of the page shows when it was last updated.